I was responsible for the concept, design, and production of packaging for a range of smoothie mixes at Newberry Int. The concept behind both designs was to evoke feelings of fruitiness, healthiness, and happiness, thereby facilitating a seamless decision-making process for customers opting for a healthier choice from the freezer section. Each series maintains a consistent core concept while distinguishing itself through the use of different colors, as well as the fruits/berries contained within the packaging. This differentiation ensures clarity without deviating from the overall concept. The challenging part was to include all the required information on the back of the package while maintaining good readability and a visually appealing design. The products are sold in the British market, as well as in Spain and Portugal.