Fler kan mer is a collaborative initiative for urban district development in Norrköping. My assignment was to, based on the existing visual identity, create a website that both sparks interest and builds understanding of the initiative – while encouraging more people to get involved.

The work began with developing a sitemap and key messages for each page together with a copywriter. I then took the project further by designing the layout in Figma (see sketch 1 below). Once the design was approved by the client, I built the entire website in WordPress using Elementor Pro.